My career path took a sudden and major shift in 2010 when my husband (who is a dentist) and I decided to buy a dental practice and I took on the challenge of managing the business so he could focus on patient care. The early days were precarious while I learned everything about managing and growing a profitable practice. Luckily I was able to put my design and marketing skills to work to bring in new patients. But as the practice grew, I had less and less time and had to focus my attention on management. I decided to outsource the marketing and advertising.

I quickly found that there are so many companies that will gladly take the money from hard working business owners and not care if there are any results or ROI. While our dental practice grew and became more profitable, I was able to hire more staff and decided to take advantage of this new opportunity to make a U-turn back to my design and marketing roots.

Time after time experiencing and paying for what doesn't work, I began to immerse myself in the principles and practices of what does work! These tried and proven strategies have helped so many businesses grow exponentially and now it's time for me to share this experience of success with you!